GoodGuide Brings Conscious Consumerism to Your Fingertips

GoodGuide is one of the handiest, easy-to-use apps for people that want to make smarter, greener, more ethical purchasing decisions. The iphone app has a barcode scanner so you can learn about the social and environmental impacts of a brand right while you are shopping. GoodGuide provides a great resource so consumers don't fall victim to greenwashing. The only problem is that it makes running errands take a bit more time...but all for a good cause!