FTC Green Guides for Marketing & Advertising Sustainable Products


The Federal Trade Commission recently published new "Green Guides" for how companies can market sustainable products. These guides will help put an end to "greenwashing" (when companies use terms to make consumers believe something is a "green" product when it may not be). For me, as a consumer, the most important thing to know is what certain terms actually mean when they are used in marketing. The FTC has released a great fact sheet - a perfect term refresher.